eCommerce Product Catalog comes with two product page templates:
- Formatted: shows the description and the attributes as tabs (as an accordion on narrow screens), the image on the left side and formatted boxes for price, shipping, SKU and related products.
- Plain: has very limited formatting and shows the sections one below the other. It is a better start if you want to style the product page yourself.
How to select product page template?
The Formatted template is the default. To switch to Plain, go to Products > Settings > Catalog Design > Single Page Design and change the Select template setting in the Single Page Template section.

Customize Product Page in Visual Customizer
You can also use the WordPress Customizer to set up your catalog design. Open any product page while logged in as a user who can edit products:
- Click on ‘Products’ in admin,
- Hover your mouse cursor over first product
- Click on ‘View’
On the product page you will see the admin options under the image:

Click on Customize Page Design. The Customizer opens with the Product Catalog > Product Page Style section, where you can change the template, the image options and the price color and size.
The options are on the left side and the product page preview is on the right side. Each change is shown in the preview right away. When you are done, click the blue Publish button at the top.

Formatted Product Page Template Sample
Plain Product Page Template Sample
