This feature is a part of Product Attributes PRO. Click here to see all Product Attributes PRO features.
You can automatically replace or translate attribute values on product save, update or import.
The configuration screen is located in Catalog Settings > Attributes:
This option is useful when you import the products to translate or replace the values on the fly automatically.
It also works on the product edit screen. If you add a specified attribute value, it will be replaced with the configured replacement.